27 May 2019

Mixed Reality makes construction plans clear and tangible

Mixed Reality enables the digital visualisation of construction plans, which can be displayed in a layer over reality at the click of a button. This is made possible by the software <sphere>, developed by holo|one. Swiss Prime Site tests and develops the technology together with Sven Brunner and Frank Hasler from the Swiss tech start-up. The potential is enormous.
Planning, construction and operation. Digital and in 3D. This is no longer the future of construction but it has been a reality for several years thanks to BIM (Building Information Modeling). BIM technology records and combines planning and construction processes across the entire value chain and displays them digitally. «This gives those involved in construction access to a digital three-dimensional model with all the relevant data,» explains Gianfranco Basso, Head of Construction at Swiss Prime Site Immobilien. «Mixed Reality takes it a step further. We use technology to layer the aforementioned 3D models on top of reality – for example when carrying out measurements at the construction site. All you need to do is put on the glasses to receive more information and be able to record it and feed it directly back into the BIM model.» This makes even the most complicated construction projects clear and intuitively tangible. «The software we use to convert our construction plans is called <sphere> and was developed by holo|one,» says Basso.

«We use Mixed Reality to layer the aforementioned 3D models on top of reality – for example when carrying out measurements at the construction site», says Gianfranco Basso, Head Construction at Swiss Prime Site Immobilien.


The test object: The Stücki Park in Basel. Here, Swiss Prime Site Immobilien is constructing four new buildings by 2023.

Proof of concept in a versatile environment
The collaboration between Swiss Prime Site and holo|one began in spring 2018. «We and our group companies were looking for dynamic tech start-ups offering Augmented, Mixed and Virtual Reality solutions as part of our accelerator workshop,» says Dominik Dobler, Venture Partner Manager at Swiss Prime Site and responsible for coordinating the collaboration within the project team. «As soon as these young entrepreneurs pitched their idea to the jury, it was clear that our experts could develop a promising use case. This eventually became the basis for the proof of concept.» Stücki Park in Basel – where Swiss Prime Site is constructing four new buildings for the life sciences industry and expanding the rental floor space by 33 000 m2 between now and 2023 – was the ideal test site. Halter AG, who is carrying out the new constructions as general contractor, was enthusiastic about the SaaS (software as a service) model. «We saw potential for a significant increase in efficiency in multiple areas, both for the Stücki Park development and our own real estate projects,» says Rainer Schmitt, Head of Digital Planning and Construction at Halter AG.

Dominik Dobler, Venture Partner Manager Swiss Prime Site, and Rainer Schmitt, Head of Digital Planning and Construction at Halter AG, support the startup holo|one with their expert knowledge.


The software <sphere> from holo|one converts 3D models and makes them virtually available.

A partnership with a future
As «validation partner», the experts at Swiss Prime Site and Halter made their knowledge and network available during the pilot phase. «We benefited from the structural advantages of an established company. In addition, Swiss Prime Site gave us direct access to the construction site and the relevant stakeholders, which allowed us to test and optimise our platform in a real-life context,» explain Sven Brunner and Frank Hasler from holo|one. And the next step? «When collaborating with start-ups, we focus on expanding and developing our corporate venture ecosystem. The learning process that we have undergone together creates a good basis for the future implementation of Mixed Reality solutions, as well as resulting in competitive advantages for both parties,» summarises Dominik Dobler. «The next step is for us to introduce the product to the market, together with holo|one and Halter.»
Intellectual capitalstart-upsinnovationCorporate VenturesBIMMixed Reality
  • LinkedIn
  • Email

Anticipating future trends with start-ups

The one billion venture capital threshold for Swiss start-ups was broken in 2018. Switzerland has a lively and highly successful start-up scene, clustered in the cantons of Zurich, Vaud and Zug. A variety of accelerator, pitch and hackathon events, conferences and awards ceremonies are all signs of innovation, dynamism and an abundance of ideas. The TOP 100 Swiss Startup Award will be presented for the ninth time in 2019. Swiss Prime Site will be a presenting partner of the TOP 100 for the third time and is actively pursuing collaborations with these catalysts of innovation.

30 July 2019

Innovation – expecting the unexpected

Innovation is part of human DNA and has been around forever. Technological change has always had a tendency to be disruptive and has led to economic, societal and environmental upheaval in the past. That was back when start-ups were known as «young companies» and venture capital was called «risk capital». Record sums are now being invested in start-ups, and companies are establishing their own innovation labs – all with the aim of keeping up with the innovation wave. We are experiencing a veritable start-up gold rush. The art lies in structuring and prioritising these activities.

23 July 2019

4th Acceleration Workshop on 8/9 August 2018

On 8/9 August 2018, we are proud to host our fourth acceleration workshop. The theme will be «Internet of Things (IoT), Big Data & Analytics». Eight selected start-ups will be invited to pitch and work with the Swiss Prime Site management and industry experts to set up a pilot project (proof-of-concept) or receive a strategic investment.

01 August 2018

We use cookies for the best possible user experience. By using our website, you agree that we may store cookies on your device.